Is Steam Big in Japan?
In recent years, the popularity of Steam, a digital distribution platform for PC games, has been growing rapidly around the world. But the question remains: is Steam big in Japan? The answer is a resounding yes. In this article, we’ll explore the current state of Steam in Japan, its growth rate, and its impact on the gaming industry.
Growth Rate of Japanese-speaking Users on Steam
According to Steam’s own "Hardware & Software Survey," the percentage of Japanese-speaking users reached 2.82% in June 2023. While this may not seem like a significant number, it’s a notable increase from the previous year. The Japanese language now sits in the 8th spot with 2.45% of users, which is a remarkable achievement considering the country’s gaming preferences have traditionally leaned towards consoles.
PC Gaming in Japan
At a glance, PC gaming in Japan was worth $868 million in 2021, nearly double that of 2018. With over 16 million Japanese gamers playing on PC, up from 11 million in 2015, the market is expected to continue growing. This surge in popularity can be attributed to the increasing accessibility of high-performance gaming laptops and desktops, as well as the rise of esports.
Steam Deck in Japan
The Steam Deck, a handheld gaming PC, has received an incredibly positive reaction in Japan. Despite being a relatively new device, it has already generated significant buzz among gamers and industry professionals. The portability and affordability of the Steam Deck have made it an attractive option for gamers who want to play PC games on the go.
Toilet Availability on Japanese Trains
When it comes to traveling around Japan, the availability of toilets on trains is an important consideration. While some local and commuter trains may not have toilets, most long-distance and high-speed trains, including the iconic Shinkansen bullet trains, do. This makes it easy for gamers to travel to gaming events or meetups without worrying about finding a bathroom.
Steam Trains in Japan
For those interested in history, Japan’s steam train era came to an end in 1975. The last main line steam train, D51-241, left Yubari railway station on December 24, 1975, marking the end of an era. While steam trains are no longer used for main line service, some preserved locomotives can still be found at museums and festivals.
Steam’s Future in Japan
As the gaming industry continues to evolve, Steam’s presence in Japan is expected to remain strong. With the growing popularity of PC gaming, the Steam Deck, and the increasing accessibility of gaming laptops and desktops, Steam is well-positioned to continue its growth in the Japanese market.
Conclusion
In conclusion, Steam is indeed big in Japan. With a significant growth rate of Japanese-speaking users, a thriving PC gaming market, and a positive reaction to the Steam Deck, the platform is well-established in the country. Whether you’re a gamer, an industry professional, or simply interested in the world of gaming, Japan is an exciting place to be.