Who is the Target Audience for Pokémon Go?
Pokémon Go, the augmented reality game developed by Niantic, has become a global phenomenon since its release in 2016. With millions of players worldwide, it’s natural to wonder who the target audience for this game is. In this article, we’ll explore the demographics and characteristics of Pokémon Go players to gain a better understanding of who is most likely to play this game.
Main Target Audience: Children and Young Adults
The main target audience for Pokémon Go is children and young adults aged 13-25. According to a survey conducted by SurveyMonkey in 2016, 54% of Pokémon Go players are between the ages of 13 and 24, while 25% are between 25 and 34. This is consistent with the game’s design, which is geared towards a younger audience with a focus on exploration and social interaction.
Demographics
Here are some demographics of Pokémon Go players based on a survey conducted by Niantic in 2016:
| Age | Percentage |
|---|---|
| 13-17 | 31% |
| 18-24 | 21% |
| 25-34 | 25% |
| 35-44 | 13% |
| 45-54 | 5% |
| 55+ | 5% |
Gender
Pokémon Go players are relatively evenly split between males and females. According to a survey conducted by Pew Research Center in 2016, 51% of Pokémon Go players are male, while 49% are female.
Location
Pokémon Go players are distributed across the globe, with the majority of players coming from North America, Europe, and Asia. According to a survey conducted by Niantic in 2016, the top 5 countries for Pokémon Go players are:
| Country | Percentage |
|---|---|
| United States | 35% |
| Japan | 15% |
| China | 10% |
| United Kingdom | 5% |
| Germany | 5% |
Why People Play Pokémon Go
So, why do people play Pokémon Go? According to a survey conducted by SurveyMonkey in 2016, the top reasons for playing Pokémon Go are:
- Fun and entertainment: 71% of respondents
- Exploration and adventure: 65% of respondents
- Social interaction: 55% of respondents
- Gaming and competition: 46% of respondents
- Exercise and physical activity: 38% of respondents
Conclusion
In conclusion, the target audience for Pokémon Go is primarily children and young adults aged 13-25, with a slight majority of male players. Players are distributed across the globe, with the majority coming from North America, Europe, and Asia. The game is played for a variety of reasons, including fun and entertainment, exploration and adventure, social interaction, gaming and competition, and exercise and physical activity.