Why does Epic give free games?

Why Does Epic Give Free Games?

Direct Answer:

Epic Games, the creators of Fortnite, don’t have to pay developers anything to play their games on the store, since they take a revenue split. Developers can make more money from in-game purchases than from paying customers.

The Story Behind Epic Games’ Strategy:

To understand why Epic Games gives free games, let’s go back in time. The founder of Epic Games, Tim Sweeney, announced the Epic Games Store in December 2018. This move came at a time when game stores were the norm. The popular options were Steam, Origin, Battle.net, and Microsoft Store.

Before Epic, stores would offer big discounts during sales, and many AAA titles went on sale, bringing in thousands of dollars in sales. Epic thought that if they went all-out on sales during launch days, they could build goodwill with users and make their mark in the industry.

Free Games as Marketing Strategy:

With this vision in mind, Epic has adopted free games every week, as a strategy. The motive behind this strategy was to gain loyal customers who wouldn’t look elsewhere. Gamers receive a "free" gift, in form of a weekly free game. Here are a few benefits to Epic: improved customer loyalty and less piracy as players who opt-in are not interested in pirated alternatives.

Cost Savings for Epic Games:

• Epic doesn’t need dedicated servers, hosting the free game. Since existing players might be more comfortable with older games, EA and CD Projekt agree that maintaining a consistent pool of users in a specific area and then letting new games gain popularity becomes easier.

Let’s make it easy – the only costs to the client (player or user) will arise from subscription or rental.
This new business strategy should give room for some fresh revenue options and the same market competition at a competitive or similar competitive price to similar competitive.
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