Does Twitch Still Do 70/30?
Twitch, the popular live streaming platform, has undergone significant changes over the years. One of the most notable changes is the revenue sharing model, which has evolved from a 70/30 split to a more complex system. In this article, we’ll explore the current state of Twitch’s revenue sharing model and answer the question: Does Twitch still do 70/30?
What is the 70/30 Split?
The 70/30 split refers to the revenue sharing model used by Twitch, where the platform takes 30% of the revenue generated by streamers, and the streamers keep 70%. This model was introduced when Twitch was acquired by Amazon in 2014. The 70/30 split was seen as a way to incentivize streamers to create high-quality content and attract a large audience.
Changes to the Revenue Sharing Model
In 2023, Twitch announced a new revenue sharing model, called Partner Plus, which will give streamers an increased share of their subscription revenue. Under this model, streamers will earn 70% of their subscription revenue up to $100,000 per year. This means that streamers will earn a higher percentage of their revenue in the early stages of their streaming career.
How Does the New Model Work?
Here’s a breakdown of how the new revenue sharing model works:
| Revenue Range | Streamers’ Share | Twitch’s Share |
|---|---|---|
| Up to $100,000 | 70% | 30% |
| Above $100,000 | 50% | 50% |
As you can see, the new model offers a higher share of revenue for streamers in the early stages of their streaming career. However, once a streamer reaches the $100,000 mark, the revenue sharing model switches to a 50/50 split.
Benefits of the New Model
The new revenue sharing model has several benefits for streamers:
- Increased earning potential: Streamers can earn a higher share of their revenue in the early stages of their streaming career.
- More control over revenue: Streamers have more control over their revenue, as they can earn a higher share of their subscription revenue.
- Incentivizes high-quality content: The new model incentivizes streamers to create high-quality content, as they can earn a higher share of their revenue.
Conclusion
In conclusion, Twitch still offers a 70/30 split, but only up to a certain revenue threshold. The new revenue sharing model, Partner Plus, offers a higher share of revenue for streamers in the early stages of their streaming career. While the model has its benefits, it’s essential for streamers to understand how it works and to adapt their streaming strategy accordingly.
Frequently Asked Questions
- Do I need to be a Partner to earn 70% of my subscription revenue? No, you don’t need to be a Partner to earn 70% of your subscription revenue. However, you do need to meet the qualifications for the Partner Plus program.
- How do I qualify for the Partner Plus program? To qualify for the Partner Plus program, you need to maintain a sub count of at least 350 recurring paid subscriptions for three consecutive months.
- What happens if I exceed the $100,000 revenue threshold? If you exceed the $100,000 revenue threshold, your revenue sharing model will switch to a 50/50 split.
By understanding the new revenue sharing model and adapting your streaming strategy accordingly, you can maximize your earnings on Twitch.