Does Twitch Take 70 Percent?
The question on every Twitch streamer’s mind: what percentage of their earnings does Twitch take? The answer is not a simple one, as it depends on various factors. In this article, we’ll delve into the different revenue share models offered by Twitch and explore the answer to this question.
The Standard Revenue Share
For most Twitch streamers, the standard revenue share is 50/50. This means that for every subscription, donation, or ad revenue generated, the streamer receives 50% of the earnings, while Twitch takes the remaining 50%. This model is straightforward and easy to understand.
The 70/30 Deal
However, Twitch has introduced a new "Partner Plus" program that offers a higher revenue share of 70% for streamers who meet certain criteria. This program is designed to incentivize top streamers to continue creating high-quality content and engaging with their audiences. The 70/30 deal applies to subscription revenue only, and streamers must earn more than $100,000 per year to qualify.
How to Qualify for the 70/30 Deal
To qualify for the 70/30 deal, streamers must meet the following criteria:
- Earn more than $100,000 per year from subscription revenue
- Have a minimum of 50 followers
- Stream for at least 8 hours per week
- Stream on at least 7 different days per week
What Happens After 50 Followers on Twitch?
Once a streamer reaches 50 followers, they can apply for the Twitch Affiliate program. This program offers additional benefits, including:
- Access to Twitch’s monetization features, such as subscriptions and donations
- The ability to earn revenue from ad revenue
- Increased visibility and exposure on the platform
What Happens if You Make Less Than $600 on Twitch?
If a streamer earns less than $600 per year from Twitch, they do not need to pay income tax on those earnings. This is because the IRS considers earnings below $600 to be "miscellaneous income," which is not subject to tax reporting.
Comparison to YouTube
In comparison to YouTube, Twitch’s revenue share model is more generous. YouTube takes a 45% cut of ad revenue, while Twitch takes a 50% cut. However, YouTube offers more monetization options, including ads, sponsorships, and merchandise sales.
Conclusion
In conclusion, Twitch’s revenue share model is complex and varies depending on the streamer’s level of success and engagement. While the standard revenue share is 50/50, top streamers can earn a higher revenue share of 70% through the Partner Plus program. By understanding the different revenue share models and criteria, streamers can optimize their earnings and grow their channel on Twitch.