Is Niantic Making Money?
Niantic Inc., the developer of Pokémon GO and other popular augmented reality (AR) games, has been a topic of interests for many investors and gamers for its financial performance. In a recent article, we explored why Niantic, the company behing Pokémon GO, is unable to comment on its financial figures. However, if we look at the data and trend, it is evident that Niantic is indeed making money.
But how much money? Let’s dive into the numbers.
Revenue Streams
Niantic generates revenue through various streams, including ticket sales, merchandise sales, and revenue from in-game purchases. Merchandise sales, in particular, appear to be a significant contributor to revenue generated by Niantic. Reports suggest that the company has sold up to $64.1 billion worldwide in licensed merchandise alone.
On the other hand, video games only account for around $17 billion at the global level. The card games, box office, manga sales and television rights also contribute to the revenue, worth $10.853 billion, $$1.756 billion, $$1.465 billion and $$863 million respectively.
Niantic’s Financial Performance
According to several reports, Niantic had nearly 1,050 employees as of last year and had raised $300 billion and $9 billion post-money valley in November 2021, when, tech valuations were at their Frothiest peak.
Earnings
While Niantic has not officially disclosed its year-to-year earnings, various reports citing financial data and market trends propose that the company has consistently generated decent profits.
For instance, in fiscal year 2021, Niantic reported a significant increase of annual revenue, from $589 thousand in 2017 to $1.39 billion in 2020, and further an increase of $1.30 billion till 2021.
**Conclusion
In conclusion, Niantic – the developer of Pokémon GO games – is indeed making money. Moreover, the company’s revenue streams apart from video games, like merchandise
sales, card games, box sales, manga sales and television rights, offer a diverse and robust income source as well.