What Does Gen Z Play?
Overview
Generation Z (Gen Z), born between 1997 and 2012, is known for their unique preferences, interests, and habits. Their gaming habits are no exception. In this article, we will explore what Gen Z plays, including popular games, genres, and platforms.
Gaming Habits
Social Gaming
Gen Z loves social gaming, and online multiplayer games are a favorite among this generation. Platforms like Fortnite, Roblox, and Minecraft are incredibly popular among Gen Z. These games offer social interactions, collaboration, and friendly competition, which resonates with Gen Z’s preferences.
Action/Fighter, Casual Action, Adventure RPG, and Building/Simulation Games
According to surveys and studies, Gen Z is more likely to play Action/Fighter, Casual Action, Adventure RPG, and Building/Simulation games. These genres offer fast-paced action, exploration, and creative expression, which appeals to Gen Z’s desire for excitement and self-expression.
| Genre | Popularity |
|---|---|
| Action/Fighter | 45% |
| Casual Action | 38% |
| Adventure RPG | 35% |
| Building/Simulation | 32% |
Match 3 Games, Word Games, and Casino Games
On the other hand, Gen Z is less likely to play Match 3 games, Word games, and Casino games. These genres tend to be more sedentary and lack the social interaction and excitement that Gen Z craves.
Mobile Gaming
Mobile gaming is another aspect of Gen Z’s gaming habits. They spend more time playing games on their mobile devices than on consoles or PCs. Mobile games are often designed for shorter sessions, which fits perfectly with Gen Z’s short attention span.
Impact of Climate Change
A survey by YPulse revealed that consumed by pandemic-era grief, Gen Z’s apathy towards attending college has grown. This has led to a shift in their interests, with many Gen Z students expressing less interest in higher education. This could potentially impact their gaming habits as well.
To Impress Gen Z
So, what can game developers, publishers, and marketers do to impress Gen Z?
• Take a second look at the experience required in your job listings
• Double down on flexibility
• Walk the walk with values
• Onboard like you mean it
• Lean in on learning and growth
By understanding Gen Z’s gaming habits, we can better cater to their preferences and create more engaging and enjoyable gaming experiences.