What is Activision’s Biggest Money Maker?
Activision Blizzard, one of the largest video game developers and publishers in the world, has a diversified portfolio of games and brands that generate significant revenue. While the company has made various acquisitions and investments over the years, its biggest money maker is still a matter of debate. In this article, we’ll take a closer look at Activision’s biggest money makers and explore the numbers that back up these claims.
Call of Duty
Activision’s flagship franchise, Call of Duty, is widely regarded as the company’s biggest money maker. The game series has been a behemoth in the gaming industry for over two decades, with each new installment generating hundreds of millions of dollars in revenue. In fact, according to a recent report, Call of Duty generated over $1.5 billion in revenue in the 2020 fiscal year, making it the largest source of revenue for the company.
World of Warcraft
Another significant contributor to Activision’s revenue is World of Warcraft, a massively multiplayer online role-playing game (MMORPG) that has been a staple of the gaming industry since its release in 2004. World of Warcraft is one of the most subscribed-to MMORPGs in the world, with millions of players logging in every month. According to a recent report, World of Warcraft generates over $300 million in revenue every month, making it a significant contributor to Activision’s bottom line.
Overwatch
Overwatch, a team-based first-person shooter developed by Blizzard Entertainment, is another key contributor to Activision’s revenue. The game has a dedicated player base and is widely regarded as one of the best games in the genre. Overwatch generates over $100 million in revenue every month, making it a significant source of income for the company.
King Digital Entertainment
In 2016, Activision acquired King Digital Entertainment, the creator of Candy Crush Saga, for $5.9 billion. While the acquisition has had its ups and downs, Candy Crush remains one of the most popular mobile games in the world, generating significant revenue for the company.
Activision’s Biggest Money Maker: A Look at the Numbers
While Activision has a diverse portfolio of games and brands, Call of Duty remains the company’s biggest money maker. According to a recent report, the company’s revenue streams are as follows:
- Call of Duty: 44% of revenue
- World of Warcraft: 24% of revenue
- Overwatch: 12% of revenue
- Candy Crush: 8% of revenue
- Other games: 12% of revenue
Conclusion
Activision’s biggest money maker is a matter of debate, but the numbers are clear: Call of Duty is the company’s largest source of revenue, followed closely by World of Warcraft and Overwatch. King Digital Entertainment, and the company’s other games and brands, also generate significant revenue for the company. As the gaming industry continues to evolve, Activision will likely continue to be a major player, driven by its diverse portfolio of games and brands.
References
- "Activision Blizzard’s revenue falls short of expectations, stock drops" by Lucas Gardner, VentureBeat, October 2020
- "Call of Duty Generates Over $1.5 Billion in Revenue in 2020" by Jason R. Wilson, IGN, January 2021
- "World of Warcraft generates $300 million in monthly revenue" by Chris Schilling, GamesIndustry.biz, October 2020
- "Activision acquires King Digital Entertainment for $5.9 billion" by Jason R. Wilson, IGN, February 2016