What is Sega Called Now?
Sega, a renowned Japanese multinational video game developer and publisher, has undergone several changes in its name and structure over the years. As of 2020, Sega Entertainment has been fully renamed to Genda GiGO Entertainment, with all Sega game centers in Japan and worldwide adopting the new brand name.
History of Sega’s Name Changes
Sega originated in 1940 as Standard Games, a coin-operated game company in Hawaii. After a move to Japan in 1952, the company was renamed Service Games of Japan. In 1965, Tomy Co., Ltd. acquired the company and changed its name to Service Games Co., Ltd. In 1980, the company was renamed Sega Enterprises Ltd. In 2000, Sega merged with its subsidiary, Sega Games Co., Ltd., and became Sega Corporation.
Recent Changes
In 2020, Sega Entertainment was fully renamed to Genda GiGO Entertainment. This change aimed to maintain parity between the Western and Japanese releases of the company’s games. Genda GiGO Entertainment now operates Sega game centers globally, with the company focusing on developing and publishing new games.
Key Highlights
- Genda GiGO Entertainment is the new name for Sega Entertainment, effective 2020.
- The name change aims to maintain parity between Western and Japanese game releases.
- Sega game centers worldwide have adopted the new brand name, Genda GiGO Entertainment.
- The company continues to develop and publish new games, focusing on its gaming business.
Why the Name Change?
The name change from Sega to Genda GiGO Entertainment is a strategic move to differentiate the company’s gaming centers from its other business segments. By adopting a new brand name, Genda GiGO Entertainment aims to create a distinct identity for its gaming centers, separate from its other ventures.
Impact on the Gaming Industry
The name change from Sega to Genda GiGO Entertainment is a significant development in the gaming industry. As a result, gamers and game enthusiasts worldwide will see a change in the branding and identity of Sega game centers. This change may also signal a new direction for the company’s gaming business, with a focus on innovative and engaging gaming experiences.
Conclusion
In conclusion, Sega is now known as Genda GiGO Entertainment, a result of the company’s recent name change. This change aims to maintain parity between Western and Japanese game releases and create a distinct identity for its gaming centers. As the gaming industry continues to evolve, Genda GiGO Entertainment is poised to play a significant role in shaping the future of gaming.
References
- "Sega Games Co., Ltd." – Wikipedia
- "Sega Corporation" – Wikipedia
- "Genda GiGO Entertainment" – Official Website
- "Sega Renames Entertainment Division to Genda GiGO" – IGN
- "Sega’s Name Change: What It Means for the Gaming Industry" – Game Informer