What is the average spend on mobile games?

What is the Average Spend on Mobile Games?

Mobile gaming has become a global phenomenon, with millions of players worldwide enjoying a wide range of games on their smartphones and tablets. The industry has grown exponentially over the years, with more people turning to mobile devices as their preferred platform for gaming. With the rise of mobile gaming, one question that arises is how much do gamers spend on mobile games? In this article, we will explore the average spend on mobile games, breaking down the figures by country, age, and genre.

Global Average Spend on Mobile Games

According to a report by App Annie, the global consumer spend on mobile games reached $116 billion in 2021. This represents a significant increase from $42.22 billion in 2018. The report also notes that the average revenue per user (ARPU) in the mobile games market is expected to grow from $4.46 in 2020 to $5.41 in 2023.

Regional Breakdown

When it comes to regional spending, the United States stands out as the top country for mobile gaming spend. According to a survey by Newzoo, the average spend on mobile games in the US was $23.87 per month in 2022. This is significantly higher than other countries, including China ($13.39), Japan ($12.93), and the UK ($9.93).

Age-Related Spending

When it comes to age-related spending, a survey by Adjust found that the average spend on mobile games by age group is as follows:

• 18-24 years: $18.45 per month
• 25-34 years: $23.67 per month
• 35-44 years: $15.62 per month
• 45-54 years: $10.43 per month
• 55-64 years: $7.91 per month

Genre-Specific Spending

Another important factor in mobile gaming spend is the genre of the game. According to a report by Statista, the average spend on mobile games by genre is as follows:

• Casual games: $10.62 per month
• Puzzle games: $12.93 per month
• Action games: $15.29 per month
• Strategy games: $18.17 per month
• Role-Playing Games (RPGs): $22.45 per month

Average Daily Active Users (DAUs)

In addition to average spend, another important metric in mobile gaming is Average Daily Active Users (DAUs). According to a report by Tenjin, the average DAU for mobile games is as follows:

• Mobile games in general: 1.34 million
• Casual games: 934,000
• Puzzle games: 1.23 million
• Action games: 1.67 million
• Strategy games: 2.23 million
• RPGs: 3.15 million

Conclusion

In conclusion, the average spend on mobile games is a significant factor in the global gaming industry. While the global average spend on mobile games is $116 billion, the average spend by region, age group, and genre can vary significantly. By understanding these variations, game developers and publishers can tailor their marketing and monetization strategies to target specific segments of the market. As the mobile gaming industry continues to grow, it will be important for developers to focus on creating engaging, high-quality games that meet the needs of their target audience.