What is the Old Name of Krafton?
Krafton, a South Korean video game holding company, has a rich history that dates back to its founding in 2007. The company, formerly known as Bluehole Studio Inc., has undergone several transformations over the years, with its current name being a result of a rebranding effort in 2018. In this article, we will delve into the history of Krafton and its previous names, exploring the reasons behind the changes and what they mean for the company’s future.
Early Years: Bluehole Studio Inc.
Bluehole Studio Inc. was founded in March 2007 by Chang-Byung-gyu, a Korean entrepreneur. The company’s early years were marked by a focus on developing PC games, with its first title being the multiplayer online battle arena game, Battle Arena: The Last Hope. While the game received moderate success, it was not until the release of PlayerUnknown’s Battlegrounds (PUBG) in 2017 that Bluehole Studio Inc. gained international recognition.
The Rise of PUBG and Bluehole’s Expansion
PUBG, a battle royale game developed by Bluehole, became a global phenomenon, attracting millions of players worldwide. The game’s success led to an increase in the company’s revenue and expansion into new markets. In 2018, Bluehole Studio Inc. changed its name to Krafton, marking a new chapter in the company’s history.
Krafton: The New Era
Krafton, as a company, is committed to creating immersive gaming experiences that combine cutting-edge technology with innovative storytelling. The company’s portfolio includes PUBG, as well as other titles such as Battlegrounds Mobile India and New State Mobile. Krafton’s focus on mobile gaming has been a significant factor in its growth, with the company’s mobile titles receiving millions of downloads worldwide.
Ownership Structure
Krafton is owned by Image Frame Investment, a subsidiary of China’s Tencent Holdings, which holds a 13.6% stake in the company. This partnership has enabled Krafton to tap into Tencent’s vast resources and expertise, further expanding its global reach.
Comparison with Other Chinese-Owned Apps
While Krafton is a Chinese-owned company, it is not the only one with a significant presence in the global gaming market. Other notable Chinese-owned apps include WeChat, a super-app that offers a range of services, and TikTok, a social media platform with over a billion active users.
Conclusion
In conclusion, Krafton, formerly known as Bluehole Studio Inc., has undergone significant transformations over the years. From its early days as a PC game developer to its current status as a global gaming company, Krafton has consistently pushed the boundaries of innovation and creativity. As the company continues to grow and expand, it will be interesting to see how it adapts to changing market trends and consumer preferences.
Key Takeaways:
- Krafton was formerly known as Bluehole Studio Inc.
- Bluehole Studio Inc. was founded in March 2007 by Chang-Byung-gyu.
- PUBG was the game that brought international recognition to Bluehole Studio Inc.
- Krafton changed its name in 2018, marking a new chapter in the company’s history.
- Krafton is owned by Image Frame Investment, a subsidiary of China’s Tencent Holdings.
- Krafton has a significant presence in the global gaming market, with a focus on mobile gaming.
Table: Krafton’s Milestones
| Year | Event |
|---|---|
| 2007 | Bluehole Studio Inc. founded by Chang-Byung-gyu |
| 2017 | PUBG released |
| 2018 | Bluehole Studio Inc. changes its name to Krafton |
References:
- "Krafton’s History" (Krafton official website)
- "Bluehole Studio Inc. Profile" (GameFAQs)
- "PUBG: The Rise of a Battle Royale Giant" (Kotaku)
- "Krafton’s Mobile Gaming Strategy" (Pocket Gamer)
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