What is the Twitch 70 30 Split?
Twitch, the popular live streaming platform, has introduced a new revenue sharing model for its streamers. The Twitch 70 30 split refers to the division of revenue between Twitch and its streamers. According to this model, streamers will receive 70% of their net subscription revenue, while Twitch will take 30%.
Benefits of the Twitch 70 30 Split
The new revenue sharing model offers several benefits to streamers. Here are some of the key advantages:
- Increased earnings: With the 70/30 split, streamers can earn more revenue from their subscription-based streams.
- Improved monetization: The new model provides a more favorable revenue sharing ratio, allowing streamers to earn more from their content.
- Increased incentives: The 70/30 split creates a stronger incentive for streamers to focus on building their audience and creating high-quality content.
How the Twitch 70 30 Split Works
Here’s a breakdown of how the revenue sharing model works:
- Net subscription revenue: The revenue generated from subscription-based streams is calculated on a monthly basis.
- 70% to streamers: The streamer receives 70% of the net subscription revenue.
- 30% to Twitch: Twitch takes 30% of the net subscription revenue as its share.
Key Points to Note
Here are some important points to note about the Twitch 70 30 split:
- Threshold: The 70/30 split applies to net subscription revenue up to $100,000 annually. After reaching this threshold, the revenue sharing ratio reverts to 50/50.
- Donations: Donations made through third-party companies, such as Streamlabs, are not affected by the 70/30 split.
- Bits: Viewers must explicitly confirm their Bits usage in the Extension on each individual action. Streamers earn 80% of 1 U.S. cent per Bit used, with the remaining 20% shared with the Extension developer.
Comparison with Other Revenue Sharing Models
Here’s a comparison of the Twitch 70 30 split with other revenue sharing models:
| Platform | Revenue Sharing Ratio |
|---|---|
| Twitch (previously) | 50/50 |
| Twitch (new) | 70/30 |
| YouTube | 55/45 |
| Facebook Gaming | 55/45 |
Conclusion
The Twitch 70 30 split is a significant change in the platform’s revenue sharing model. With this new model, streamers can earn more revenue from their subscription-based streams, creating a stronger incentive to focus on building their audience and creating high-quality content. As the platform continues to evolve, it will be interesting to see how the 70/30 split affects the streaming community and the overall revenue generated by Twitch.