What will the Mirage turn into?
The Mirage Hotel and Casino, a iconic property on the Las Vegas Strip, is undergoing a major transformation. Hard Rock International, the new owner, has announced plans to renovate and rebrand the property as Hard Rock Las Vegas. But what does this mean for the Mirage’s future? In this article, we’ll explore what will happen to the Mirage, its attractions, and its legacy.
The New Face of the Mirage
In 2023, Hard Rock International purchased the Mirage Hotel and Casino, signaling the end of an era for the property. The new owners have announced plans to renovate the hotel, casino, and other facilities, transforming the Mirage into a Hard Rock-themed resort. The renovation will include the construction of a guitar-shaped hotel tower, a new casino floor, and updated amenities.
What will happen to the Mirage’s attractions?
The Mirage is home to several popular attractions, including the iconic Volcano and the LOVE by Cirque du Soleil show. While the Volcano will remain a free attraction on the Strip, the Mirage’s other attractions will either be relocated or rebranded as part of the Hard Rock renovation.
- The Volcano: The Volcano will continue to be a free attraction on the Strip, just outside the Mirage Hotel and Casino.
- LOVE by Cirque du Soleil: The show will remain at the Mirage, but it will be rebranded as part of the Hard Rock renovation.
- Other attractions: The Mirage’s other attractions, such as the Secret Garden and Dolphin Habitat, will be relocated or rebranded as part of the renovation.
What will happen to the Mirage’s legacy?
The Mirage has a rich history, dating back to its opening in 1989. The property has hosted numerous high-profile performers and events, including Elton John, Celine Dion, and the NBA All-Star Game. While the Mirage’s legacy will continue to be celebrated, the property’s new theme and branding will likely erase much of its existing identity.
Key Dates
Here are some key dates to keep in mind for the Mirage’s transformation:
- 2023: Hard Rock International purchases the Mirage Hotel and Casino.
- 2024: Renovation of the Mirage begins.
- 2025: The Mirage is rebranded as Hard Rock Las Vegas.
- 2025: The new Hard Rock Las Vegas opens its doors to the public.
Conclusion
The Mirage Hotel and Casino is undergoing a major transformation, as Hard Rock International takes over the property and rebrands it as a Hard Rock-themed resort. While the property’s legacy will continue to be celebrated, its existing identity will likely be erased as part of the renovation. For fans of the Mirage, this change marks the end of an era, but it also brings new excitement and possibilities for the property’s future.
References
- [1] "Hard Rock International purchases the Mirage Hotel and Casino." (2023). Retrieved from https://www.vintageisthenewold.com/faq/go-to-answer/13086968
- [2] "Mirage Hotel and Casino to be rebranded as Hard Rock Las Vegas." (2023). Retrieved from https://www.reviewjournal.com/entertainment/mirage-hotel-and-casino-to-be-rebranded-as-hard-rock-las-vegas-2314216/
- [3] "The Mirage: A History." (n.d.). Retrieved from https://www.mirage.com/about/history/
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