Who Gets 70 30 on Twitch?
Twitch, the live streaming platform owned by Amazon, has been making significant changes to its monetization policies in recent times. One of the most significant changes is the introduction of the Partner Plus Program, which offers streamers a 70/30 revenue split on their net subscription revenue. But who exactly gets this juicy deal?
Eligibility Criteria
To qualify for the Partner Plus Program and receive the 70/30 revenue split, streamers must meet the following criteria:
- Have a minimum of 350 recurring paid subscriptions for three consecutive months
- Maintain an average of at least 350 viewers per stream for the previous three months
- Not have exceeded the annual subscription revenue threshold of $100,000
How Does the 70/30 Revenue Split Work?
The 70/30 revenue split is applied to the net subscription revenue generated by a streamer’s channel. Net subscription revenue is calculated by subtracting the cost of goods sold (such as subscription fees) from the gross subscription revenue.
Here’s a breakdown of how the revenue split works:
- Streamers earn 70% of the net subscription revenue for the first $100,000 in annual subscription revenue
- Twitch earns 30% of the net subscription revenue for the first $100,000 in annual subscription revenue
- If a streamer’s annual subscription revenue exceeds $100,000, the revenue split reverts to a standard 50/50 split
Why is the 70/30 Revenue Split Important?
The 70/30 revenue split is a significant incentive for streamers to focus on building their audience and generating subscription revenue. Here are some benefits of the revenue split:
- Increased earning potential: Streamers can earn more money from their channel by increasing their subscription revenue
- Better profit margins: With a higher revenue share, streamers can enjoy better profit margins on their subscription revenue
- More creative control: Streamers may be more inclined to create high-quality content and take creative risks with the promise of a higher revenue share
Conclusion
In conclusion, the 70/30 revenue split on Twitch is a significant incentive for streamers to focus on building their audience and generating subscription revenue. To qualify for the Partner Plus Program and receive the 70/30 revenue split, streamers must meet certain eligibility criteria, including a minimum of 350 recurring paid subscriptions and an average of at least 350 viewers per stream.
Whether you’re a seasoned streamer or just starting out, understanding the 70/30 revenue split is crucial for maximizing your earning potential on Twitch. With the right strategy and mindset, you can unlock the benefits of the 70/30 revenue split and take your streaming career to the next level.