Who owns the PUBG Corporation?

Who Owns the PUBG Corporation?

The PUBG Corporation, also known as Krafton, is a South Korean video game holding company that owns the popular battle royale game, PlayerUnknown’s Battlegrounds (PUBG). But, who owns the PUBG Corporation? Let’s dive into the ownership structure of the company.

Krafton: The Primary Owner

Krafton, formerly known as PUBG Corporation, is the primary owner of PUBG Mobile and the PC version of the game. Krafton is a South Korean video game holding company that was established in 2018. It was previously known as PUBG Corporation, but in 2020, the company rebranded itself as Krafton, Inc.

Tencent Holdings: The Minority Shareholder

Tencent Holdings, a Chinese multinational conglomerate, holds an 11.5% stake in Krafton. This means that while Krafton is the primary owner of the PUBG Corporation, Tencent Holdings has a significant minority stake in the company.

Bluehole: The Original Developer

Bluehole, a Korean game development company, was the original developer of PUBG. Bluehole was acquired by Tencent Holdings in 2015. Although Bluehole is no longer the owner of PUBG, its legacy lives on, as the company was instrumental in developing the game that became a global phenomenon.

PUBG’s Ownership Structure

Here is a summary of the ownership structure of the PUBG Corporation:

Why is PUBG So Successful?

So, what makes PUBG so successful? One of the key factors is the game’s strategic marketing approach. The company has been very aggressive in its marketing efforts, partnering with popular streamers and YouTubers to promote the game. This has helped to create a massive following and drive user engagement.

Development Costs

As for the development costs of PUBG, it’s estimated that the game required an investment of around $100 million to $300 million. This is a significant amount, but it’s clear that the investment has paid off, as PUBG has become one of the most popular games in the world.

Conclusion

In conclusion, the PUBG Corporation is owned by Krafton, a South Korean video game holding company, with Tencent Holdings holding a significant minority stake. The game’s success can be attributed to its strategic marketing approach and the massive investment made in its development. Whether you’re a gamer or just interested in the world of video games, PUBG is definitely a name you should know.