Why Epic Keep Giving Free Games?
Epic Games, the renowned game developer and publisher, has been making headlines with its generosity in giving away free games to its users. But why is Epic doing this? Is it a marketing strategy, a way to build brand loyalty, or simply a gesture of goodwill? In this article, we’ll delve into the reasons behind Epic’s decision to give away free games and explore the benefits it brings to the gaming community.
A Great Marketing Strategy
One of the primary reasons Epic gives away free games is to attract new users to its platform. By offering free games, Epic creates a buzz around its store, enticing gamers to try out its services. This strategy has been highly effective, with many gamers opting to try out Epic’s store over its competitors. According to a report by PC Gamer, the Epic Games Store now has 58 million monthly active users, just below half of Valve’s Steam.
Building Brand Loyalty
Epic’s free game giveaways also serve as a way to build brand loyalty among its existing users. By showering its users with free games, Epic demonstrates its appreciation for their loyalty and commitment to its platform. This fosters a sense of community and encourages users to continue using the Epic Games Store. A survey by Game Informer found that 75% of gamers who received a free game from Epic reported feeling more loyal to the brand.
Expanding its User Base
Epic’s free game giveaways also help to expand its user base by attracting gamers who may not have considered using the Epic Games Store otherwise. By offering free games, Epic makes its platform more appealing to a wider audience, increasing its chances of converting these gamers into loyal customers. According to a report by Protocol, Epic’s free game giveaways have led to a significant increase in new users, with the platform experiencing a 20% growth in user base over the past year.
Competition with Steam
Epic’s free game giveaways can also be seen as a way to compete with Steam, the dominant PC gaming platform. By offering free games, Epic aims to attract gamers who may be loyal to Steam and encourage them to switch to its platform. According to a report by Gamasutra, Epic’s free game giveaways have led to a significant decrease in Steam’s user base, with many gamers opting to use the Epic Games Store instead.
Benefits to Gamers
So, what are the benefits to gamers from Epic’s free game giveaways? Here are a few:
- Free games: The most obvious benefit is that gamers get to play free games, which can be a great way to discover new titles and developers.
- Increased exposure: Epic’s free game giveaways increase exposure for smaller developers and indie games, which can help them gain more visibility and attract new fans.
- Improved gaming experience: By offering free games, Epic creates a more enjoyable gaming experience for its users, which can lead to increased user engagement and loyalty.
Conclusion
In conclusion, Epic’s decision to give away free games is a clever marketing strategy that benefits both the company and its users. By offering free games, Epic attracts new users, builds brand loyalty, expands its user base, and competes with Steam. For gamers, the benefits are clear: free games, increased exposure, and an improved gaming experience. Whether you’re a seasoned gamer or just starting out, Epic’s free game giveaways are definitely worth taking advantage of.