Why is Ubisoft Not Putting Games on Steam?
Ubisoft, one of the largest video game developers and publishers in the world, has been shrouded in mystery lately, especially when it comes to their distribution strategy on PC platforms. Specifically, they have been absent from the Steam platform, opting to launch their games on the Epic Games Store and their own Ubisoft Connect platform instead. But why is Ubisoft avoiding Steam?
It Was a Business Decision
In an interview, Ubisoft spokesperson stated that it was a business decision to prioritize the Epic Games Store and Ubisoft Connect over Steam. Epic’s 12% revenue share was seen as more attractive compared to Steam’s 30% cut. This shift was made possible by the partnership between Epic and Ubisoft, which allowed them to have more control over the game’s distribution and pricing.
The Rise of the Epic Games Store
Epic Games Store was launched in 2018 as a direct competitor to Steam. With its unique approach of offering developers higher revenue shares and a more streamlined review process, it quickly gained traction. Ubisoft saw this as an opportunity to explore a new platform and maximize their earnings.
Steam’s Struggles
Meanwhile, Steam has faced several challenges in recent years. The platform has struggled with issues of player fatigue and censorship concerns, which may have contributed to the decline of its user base. This has led Ubisoft to explore alternative platforms where they can connect with their fans.
Ubisoft’s Future Plans
But fear not, Steam enthusiasts! Ubisoft is bringing their games back to Steam, starting with Assassin’s Creed Valhalla. This is a significant move, as it shows that the company is willing to reevaluate its distribution strategy.
Will Ubisoft Return to Steam?
While there are no guarantees, Ubisoft’s return to Steam suggests that they may reconsider their stance on the platform. With Steam’s ongoing efforts to improve its service and provide better experiences for users, it’s possible that Ubisoft may decide to launch more games on the platform in the future.
The Future of Gaming Distribution
The game industry is rapidly changing, and platform exclusivity is no longer the norm. Game developers are looking for flexibility and control, which has led to a proliferation of new platforms and distribution channels. As a result, gamers have more choices than ever before.
What’s Next for Ubisoft?
Ubisoft is working on revitalizing their brand, with a focus on improving game quality and addressing long-standing issues such as crunch time and worker satisfaction. By doing so, they aim to build a more positive reputation and strengthen their relationships with gamers.
The Verdict
Ubisoft’s decision to prioritize the Epic Games Store and Ubisoft Connect over Steam may seem puzzling, but it’s a clear example of the company’s desire to adapt to changing market trends and maximize their earnings. As the gaming industry continues to evolve, it will be exciting to see how Ubisoft’s distribution strategy develops and how it impacts their games and the gaming community.
Key Takeaways
• Ubisoft’s absence from Steam was a business decision driven by Epic’s higher revenue share and more streamlined review process.
• Steam’s struggles with player fatigue and censorship concerns may have contributed to Ubisoft’s departure.
• Ubisoft is returning to Steam with Assassin’s Creed Valhalla, potentially signaling a change in their stance on the platform.
• The game industry is becoming increasingly platform-agnostic, with developers seeking flexibility and control.
• Ubisoft’s future plans include reviving their brand and improving game quality, with a focus on worker satisfaction.
In conclusion, Ubisoft’s decision to avoid Steam may seem mysterious, but it’s a strategic move driven by their desire to maximize earnings and adapt to the changing gaming landscape.